Our multichannel outreach allows you to engage with your prospects via LinkedIn and Email, all within one streamlined sequence. When used correctly, this approach can boost your reply rates by up to 20%.
In this article, you’ll find best practices, examples, and tips for LinkedIn messaging – one of the most effective touchpoints in your outreach sequence.
🔑 Best Practices for LinkedIn Outreach
1. Keep It Personal – and Brief
Avoid generic, automated messages. Mention something specific about the prospect – their profile, a recent post, or a mutual connection.
✅ Keep it under 2–4 sentences.
❌ Long messages often get ignored.
2. Ask Open-Ended Questions
Skip the “Are you interested?” approach. Instead, ask something that invites a real answer.
Example:
“How are you currently handling [problem] in your team?”
3. Be Friendly, Not Salesy
Your message should feel like a real conversation.
Example:
“Hi [Name], I saw you reacted to [Author]’s post about [Topic]. Would love to hear your thoughts!”
4. Don’t Pitch Right Away
Avoid direct selling in your first message. Instead, ask insightful questions or show genuine interest in their work. The goal: Start a natural conversation.
5. Follow Up – Without Being Pushy
Most people are busy. If they don’t respond right away, follow up after 3–5 days with a friendly reminder.
Example:
“Hey [Name], just wanted to follow up – I’d love to hear your thoughts when you have a moment.”
6. A/B Test Different Styles
Test various tones and formats to see what resonates best:
Direct vs. Conversational
Friendly vs. Formal
Short vs. Slightly Detailed
💬 Message Templates
🔹 First Message After Connection
1. Friendly Icebreaker
“Hi [Name], great to connect! How’s everything going at [Company]?”
2. Shared Interest
“Hi [Name], I see we both share an interest in [Topic]. What’s been your focus lately?”
3. Value Add
“Hi [Name], I just came across this article on [Topic] – thought it might interest you. Curious to hear your take!”
4. Post Engagement
“Hi [Name], I saw your comment on [Post] – great insights! What’s your perspective on [Related Topic]?”
5. Direct Networking
“Hi [Name], I’m expanding my network in [Industry] – what’s the biggest challenge you’re currently tackling?”
🔹 Second Message
1. Problem-Solution Approach
“Hi [Name], many [Industry] professionals struggle with [Problem]. At [Your Company], we help solve this with [Solution]. Would be happy to chat if relevant.”
2. Direct Pitch
“Hi [Name], quick one – we help [Target Audience] with [Solution]. Open to chat?”
3. Social Proof
“Hi [Name], we recently helped [Company] achieve [Result] with [Tool/Strategy]. Thought it might be relevant for you as well.”
4. Personalized Insight
“Hi [Name], I looked into [Company/Profile] and noticed [Observation]. We’ve supported similar companies with [Solution]. Open for a quick chat?”
🔹 Last Follow-Up
1. Casual Check-In
“Hey [Name], just wanted to check in before I close the loop. Totally understand if now’s not the right time!”
2. No Pressure
“Hi [Name], I know things get busy. If this isn’t a priority right now, no worries – feel free to reach out anytime.”
3. Last Value-Add
“Hi [Name], I came across a resource on [Topic] that might be useful. Let me know if you’d like me to share it!”
4. Lighthearted Exit
“Hi [Name], I promise this is my last message 😅 Just checking if this is still relevant for you. Either way, happy to stay connected!”
🤖 Automate With the Outreach Sequence Builder
Use our Outreach Hub to build multichannel sequences that include:
LinkedIn messages
Email follow-ups
Custom delays and steps
Make sure to include at least two LinkedIn follow-ups to stay top of mind – without overwhelming your prospects.
🚫 Common Mistakes to Avoid
❌ Sending overly long or generic messages
❌ Pushing for a meeting too early
❌ Linking too much content or using sales-heavy language
Instead:
✅ Keep it short, personal, and natural
✅ Refer to their activity (posts, comments, profile)
✅ Focus on starting a conversation, not closing a deal
🐝 Pro Tip from our Account Executive
“Don't underestimate how much a well-timed LinkedIn message can do. People appreciate relevance. Always refer to something they did or said – it makes all the difference.”
We hope this guide helps you boost your outreach game and generate more quality conversations!
Any questions? Our team is here for you. 💬