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Why A/B Test LinkedIn Connection Requests?

Optimise your LinkedIn connection requests

Written by Fabian Matthies

Testing Personalized vs. Blank Requests

Running an A/B test—one connection request with a personalized message and one without—helps determine which approach resonates best with your audience.

What Works Best?

Some prospects respond better to a tailored message that highlights mutual interests or added value. Others prefer a simple, text-free request to avoid sales-driven interactions.

Measure & Optimize for Better Results

By analyzing both approaches, you can identify which method achieves a higher acceptance rate and refine your outreach strategy accordingly.


Connection Message Examples

1. The Mutual Interest Approach

"Hey ((Name)), I came across your profile and really liked your work in [industry or role]. Always great to connect with like-minded professionals—let’s connect!"

✅ Why it works?

It’s simple, friendly, and personalized, making the invite feel authentic rather than transactional.

2. The Common Ground Approach

"Hey ((Name)), I noticed we both work in [industry] and thought it’d be great to connect. Always open to expanding my network with professionals in the field!"

✅ Why it works?

Highlighting shared industry experience makes the request feel relevant and natural.

3. The Friends in Common Approach

"Hey ((Name)), I noticed we have a few friends in common on here and I wanted to follow along. Let’s connect?"

✅ Why it works?

Social proof builds instant trust, increasing the likelihood of acceptance.

4. The Shared Interests Approach

"Hey ((Name)), I noticed you’re also interested in [topic/skill/industry trend]. Thought it’d be great to connect and exchange ideas!"

✅ Why it works?

A shared interest makes the request more relevant and boosts the acceptance rate.

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