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Target Active Leads with LinkedIn Sales Navigator

How do I set the correct filters in LinkedIn Sales Navigator?

Written by Fabian Matthies

To identify engaged, recently active, or open-to-conversation prospects, use these filters in LinkedIn Sales Navigator:

Key Sales Navigator Filters for Active Leads

1. "Posted on LinkedIn in the past 30 days"

  • Why? Identifies people actively posting, commenting, or sharing content—engaged users are more likely to respond.

2. "Changed Jobs in the past 90 days"

  • Why? People in new roles are often open to new tools, solutions, or partnerships as they establish themselves.

3. "Mentioned in the News in the past 30 days"

  • Why? If they were featured in an article or company news, they might be more open to engaging in conversations.

4. "Following Your Company"

  • Why? These individuals are already aware of your brand and may be interested in what you offer.

5. "Viewed Your Profile in the past 90 days"

  • Why? If someone viewed your profile, they might be curious about your company—this is a warm lead.

6. "Connections of" [Industry Influencers or Competitors]

  • Why? Engaged users often follow industry experts or competitors. Targeting their connections can help you reach relevant, active professionals.

7. "Engaged with Shared Experiences"

  • Why? Filter by those who have engaged with your past experiences (same school, company, industry, or group) for a more natural connection.

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